Pricing for Cambridge Investment Research, Inc.

The below spreadsheet allows Cambridge Investment Research’s financial wellness committee to change the values in the green cells to see how it impacts the delivery of Moneymap’s highly personalized, action-oriented financial coaching program. The Moneymap program not only helps employee’s achieve their financial goals, but it also drives overall employee benefits adoption, based on the strategic objectives of the Human Resources department.

Keep in mind that the program can be set it up so that  Cambridge Investment Research covers the cost for an initial group of employees, and anyone who signs up after the initial coaching sessions have all been claimed pays out-of-pocket (e.g. payroll deduction or credit card). This approach introduces scarcity, while still making the program universally accessible, and enhances overall employee adoption of this valuable new benefit.

It is our experience that the above pricing model works best for the majority of employers. This is because most employers are moving towards paying for actual usage, instead of paying for all eligible employees.

Employee adoption of content-based financial education (eg. videos, articles, assessments, resources) is typically limited to 25% or less of the overall employee population. And because these solutions are tools with no human interaction or accountability, employees’ engagement with these solutions drops off dramatically after the first few days.

Moneymap is different from these content-based tools because we provide an ongoing service delivered by a financial expert who will help keep your employees accountable to the financial goals they want to accomplish. Moneymap was designed by leading behavioral experts at Duke University to keep employees engaged with specific, deadline-driven actions and just-in-time messages. This approach ensures that more than 25% of your employees will be engaged, they will stay engaged to complete the high-leverage actions to improve their financial situation and your company will only pay for those employees using the program. As a refresher, here is a short video highlighting key parts of the program: