It is our experience that the above pricing model works best for the majority of employers. This is because most employers are moving towards paying for actual usage, instead of paying for all eligible employees.
Employee adoption of content-based financial education (eg. videos, articles, assessments, resources) is typically limited to 25% or less of the overall employee population. And because these solutions are tools with no human interaction or accountability, employees’ engagement with these solutions drops off dramatically after the first few days.
Moneymap is different from these content-based tools because we provide an ongoing service delivered by a financial expert who will help keep your employees accountable to the financial goals they want to accomplish. Moneymap was designed by leading behavioral experts at Duke University to keep employees engaged with specific, deadline-driven actions and just-in-time messages. This approach ensures that more than 25% of your employees will be engaged, they will stay engaged to complete the high-leverage actions to improve their financial situation and your company will only pay for those employees using the program. As a refresher, here is a short video highlighting key parts of the program: